The Garden of Madness in the Heart of Rome
How to reinterpret a bold theme like “Garden of Madness” in the heart of Rome, within an iconic location immersed in urban greenery?
Inside Casa del Cinema, the event takes shape as an immersive experience, where nature and creative vision merge into an unconventional narrative.
The atmosphere unfolds through a bold scenographic language: giant flowers, tropical elements, and contemporary installations transform the space into a reinterpreted jungle, vibrant and surprising.
Polygonal animals introduce an almost dreamlike dimension, while vertical surfaces evoke wild landscapes, creating depth and visual continuity.
Every element is designed to engage, amaze, and transport guests into an environment suspended between reality and imagination.
A project that demonstrates how even in the most classic urban context, it is possible to create bold scenography while maintaining coherence, balance, and strong aesthetic identity.
Project Details
Location
Vyta Villa Borghese
Client
Sayenko Kharenko
Concept & Floral Design
Floreventi Scenografie Floreali