Floreventi is a creative project that combines floral art, design, and deep listening to create scenographies capable of evoking emotion.
Floreventi is an Italian brand founded by Anna Speranza, specializing in floral scenographies for weddings, events, and high-end creative projects.
Floreventi is a creative project that combines floral art, design, and deep listening to create scenographies capable of evoking emotion.
Founder and Creative Director
Anna Speranza is the creative soul and guiding force of Floreventi.
An international Floral Designer, she builds each project by combining artistic vision, deep listening, and bespoke design.
Her journey stems from the desire to help people imagine what does not yet exist, transforming ideas and emotions into floral scenographies with a powerful sensory impact.
Education and Recognition
• International Floral Designer Diploma – ATELIER 5 (Switzerland)
• IWA 2018 Winner – Best Emerging Italian Floral Designer
• Support florist masterclass Karen Tran – Rome
• Founder of ARCHIFLOR® (2020)
• Author of the book “I Just Can’t Imagine It”
Alongside Anna Speranza’s creative direction works a highly specialized team that shares the same bespoke approach and attention to detail.
Coordinates and oversees every operational phase of floral installations, ensuring precision, timing, and quality. With experience and aesthetic sensitivity, she translates the design into reality, ensuring that every detail is consistent with the creative vision.
A highly specialized team that works behind the scenes to make every project possible. From preparation to logistics, through to on-site installation, they ensure organization, efficiency, and care at every operational stage.
Handles visual design and creative development of floral concepts. Through digital tools and aesthetic research, she contributes to shaping scenographies, transforming ideas and inspirations into concrete and coherent images.
Every project begins with listening.
Understanding our clients’ needs, style, and expectations is the first step in designing truly bespoke floral scenographies, capable of telling an authentic and personal story.
Creativity is our starting point, but it is in design that it takes shape.
Every floral installation is carefully studied with balance and coherence, to transform ideas and inspirations into elegant, harmonious scenographies that are functional to the space.
We believe in a responsible approach to floral design.
We carefully select materials and suppliers, favoring sustainable and local solutions, to create installations that respect the environment without compromising quality and aesthetics.
In complex events, it is essential to work with structured suppliers. Floreventi has demonstrated great reliability, managing every phase with precision and flexibility. The result was a refined, elegant environment perfectly aligned with the event's objective.
Collaborating with Floreventi means working with an extremely reliable team. Precise, organized, and with a strong aesthetic sensibility, they manage even complex events while maintaining a consistently high level of quality.
When I work with demanding clients, I need certainty. Floreventi offers exactly that: reliability, quality, and impeccable management. I can count on them without any concern.
Every project begins with a conversation.
Write to us to share your vision.